[av_heading tag=’h1′ padding=’0′ heading=’User Understanding’ color=” style=’blockquote modern-quote modern-centered’ custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading]
[av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=’#0a0a0a’ custom_margin_top=’15px’ custom_margin_bottom=’0px’ icon_select=’no’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’ custom_class=” admin_preview_bg=”]
[av_layout_row border=” min_height_percent=” min_height=’0′ color=’main_color’ mobile=’av-flex-cells’ id=” av_element_hidden_in_editor=’0′ mobile_breaking=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=”]
[av_cell_two_third vertical_align=’top’ padding=’20px,20px,60px,60px’ background_color=” src=” attachment=” attachment_size=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ mobile_display=” custom_class=”]
[av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” custom_class=” admin_preview_bg=”]
What?
Conducting research about intended or potential users in order to base product/service design on concrete insights regarding, for example, their values, economic resources or practical life.
Why?
Understanding the user can prolong product lifespan through:
- Enhanced product/user match.
- Meeting diverse user needs.
Challenges
It can be a challenge to incorporate users and user understanding into design processes.
Examples
- Agencies such as Is It A Bird or Naboskab are specialized in generating deep users insights before designing solutions.
- Danish baby clothing company Vigga (now part of Circos) initially built its business model and product range thanks to in-depth user understanding and community building.
- The Nike Flyease has been specially developed for athletes of all abilities and ages making them easier to take on and off.
Further Reading
Daae & Boks (2015). A Classification of User Research Methods for Design for Sustainable Behaviour. Journal of Cleaner Production, 106, 680-689.
Møller et al. (2016). Tangible Dialogue Tools: Mediating between Non-verbal Users and Every-day Experts. Nordcode Conference, Kolding.
Wessman & Reitsma (2018). Unfolding Personal Stances on a Distant Climate Debate through Probes. PIN-C Conference, Eskilstuna.
[/av_textblock]
[/av_cell_two_third][av_cell_one_third vertical_align=’top’ padding=’20px,60px,60px,20px’ background_color=” src=” attachment=” attachment_size=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ mobile_display=” custom_class=”]
[av_image src=’https://sustainabledesigncards.dk/wp-content/uploads/2017/09/User-Understanding_compass-300×300.png’ attachment=’1087′ attachment_size=’medium’ align=’center’ styling=” hover=” link=’lightbox’ target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’ custom_class=” admin_preview_bg=”][/av_image]
[av_hr class=’invisible’ height=’30’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=’#0a0a0a’ custom_margin_top=’0px’ custom_margin_bottom=’10px’ icon_select=’no’ custom_icon_color=’#0a0a0a’ icon=’ue808′ font=’entypo-fontello’ custom_class=” admin_preview_bg=”]
[av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” custom_class=” admin_preview_bg=”]
Categories
[/av_textblock]
[av_hr class=’custom’ height=’-20′ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=’#0a0a0a’ custom_margin_top=’0px’ custom_margin_bottom=’10px’ icon_select=’no’ custom_icon_color=’#0a0a0a’ icon=’ue808′ font=’entypo-fontello’ custom_class=” admin_preview_bg=”]
[av_one_fourth first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=”]
[/av_one_fourth][av_one_fourth min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=”]
[av_image src=’http://sustainabledesigncards.dk/wp-content/uploads/2017/03/categories-04-80×80.png’ attachment=’563′ attachment_size=’thumbnail’ align=’center’ styling=” hover=” link=’page,836′ target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’ custom_class=” admin_preview_bg=”][/av_image]
[/av_one_fourth][av_one_fourth min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=”]
[av_image src=’https://sustainabledesigncards.dk/wp-content/uploads/2017/03/categories-06-80×80.png’ attachment=’565′ attachment_size=’thumbnail’ align=’center’ styling=” hover=” link=’page,832′ target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’ custom_class=” admin_preview_bg=”][/av_image]
[/av_one_fourth][av_hr class=’invisible’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=’#0a0a0a’ custom_margin_top=’0px’ custom_margin_bottom=’10px’ icon_select=’no’ custom_icon_color=’#0a0a0a’ icon=’ue808′ font=’entypo-fontello’ custom_class=” admin_preview_bg=”]
[av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” custom_class=” admin_preview_bg=”]
Cards to download
[/av_textblock]
[av_hr class=’custom’ height=’-20′ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=’#0a0a0a’ custom_margin_top=’0px’ custom_margin_bottom=’10px’ icon_select=’no’ custom_icon_color=’#0a0a0a’ icon=’ue808′ font=’entypo-fontello’ custom_class=” admin_preview_bg=”]
[av_button label=’Download card’ link=’manually,https://sustainabledesigncards.dk/wp-content/uploads/2017/09/User-Understanding.pdf’ link_target=’_blank’ size=’large’ position=’center’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ color=’dark’ custom_bg=’#444444′ custom_font=’#ffffff’ custom_class=” admin_preview_bg=”]
[av_hr class=’invisible’ height=’10’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=’#0a0a0a’ custom_margin_top=’0px’ custom_margin_bottom=’10px’ icon_select=’no’ custom_icon_color=’#0a0a0a’ icon=’ue808′ font=’entypo-fontello’ custom_class=” admin_preview_bg=”]
[av_button label=’Download all cards’ link=’manually,https://sustainabledesigncards.dk/wp-content/uploads/2022/03/Sustainable-Design-Cards-2021_A6.pdf’ link_target=’_blank’ size=’large’ position=’center’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ color=’dark’ custom_bg=’#444444′ custom_font=’#ffffff’ custom_class=” admin_preview_bg=”]
[/av_cell_one_third][/av_layout_row][av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=” bottom_border_style=” id=” color=’main_color’ custom_bg=” src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=” av_element_hidden_in_editor=’0′ custom_class=”]
[av_heading tag=’h2′ padding=’0′ heading=’This Card Links To’ color=” style=’blockquote modern-quote modern-centered’ custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading]
[av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=’#0a0a0a’ custom_margin_top=’15px’ custom_margin_bottom=’15px’ icon_select=’no’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’ custom_class=” admin_preview_bg=”]
[av_masonry_gallery ids=’1168,1169,1166,1199,1193,1195,1194,1196,1187,1183′ items=’-1′ columns=’5′ paginate=’pagination’ size=’flex’ orientation=” gap=’large’ overlay_fx=” container_links=” id=” caption_elements=’none’ caption_styling=” caption_display=’always’ color=” custom_bg=” av-medium-columns=’3′ av-small-columns=” av-mini-columns=” custom_class=”]
[/av_section]