Embedded stories can generate emotional value in a product through:
- Stories embedded by the designer.
- Stories embedded by the user via use.
Emotional value may prolong a product’s overall lifespan by making the user attached to the product.
- Emotional value is difficult to pinpoint, predict and make tangible.
Storytelling embedded by use can be design steered as seen in e.g. the Pandora concept, where each bead represents something, a personal story, to the user (www.pandora.net).
Often designers work with some sort of embedded storytelling. This potential can be further activated by :
- Creating diverse types of stories for diverse user groups.
- Implementing the story embedded in the design in the communication of the design to the intended user. See for example Kjetal Aas’ work with Swakara fur (http://www.kopenhagenfur.com/da/nyheder/2014/november/designer-pels-i-herremode-behoever-ikke-vaere-larmende).
- Clark (2008). SLOW + FASHION—an Oxymoron—or a Promise for the Future …? Fashion Theory, 12, pp. 427–446 / Fletcher (2016). Craft of use. Routledge.