Embedded stories can generate emotional value in a product through:
- Stories embedded by the designer.
- Stories embedded by the user via use.
Emotional value may prolong a product’s overall lifespan by making the user attached to the product.
- Emotional value is difficult to pinpoint, predict and make tangible.
Storytelling embedded by use can be design steered as seen in e.g. the Pandora concept, where each bead represents something, a personal story, to the user.
Often designers work with some sort of embedded storytelling. This potential can be further activated by :
- Creating diverse types of stories for diverse user groups.
- Implementing the story embedded in the design in the communication of the design to the intended user. See for example Kjetal Aas’ work with Swakara fur.
Clark (2008). SLOW + FASHION—an Oxymoron—or a Promise for the Future …? Fashion Theory 12, pp. 427–446.
Fletcher (2016). Craft of Use. Routledge.