The design process is carried out, fully or partly, in collaboration with future users or other relevant actors.
Co-creation can support product longevity:
- Designing for user specific needs and desires.
- Creating a sense of user ownership to product. Users are less willing to depart with products they have invested themselves in developing.
- Users may not be conscious about or able to articulate needs and desires.
- Temporal and/or financial limitations within the design process.
Birger Christensen’s past practice of involving users in the design process via dialogue between designer, patternmaker and costumer in the shop and during fitting.
Lego’s work with online user co-creation (https://ideas.lego.com).
Gwilt (Ed.) (2015). Fashion Design for Living. Routledge
Friis (2016). Co-Creation Cards. U-Press
Prahalad & Ramaswamy (2004).Co-Creation Experiences: The Next Practice in Value Creation. Journal of Interactive Marketing 18(3).