Information

What?

Information on active initiatives in relation to sustainable products.

Why?

Information makes knowledge visible, accessible and transparent to actors such as users, internally within a company and collaborative partners.

Challenges

• To make the information comprehensible, attractive and relevant to the user.
• To get the necessary information from sub-suppliers.

Examples

Information on generic material categories such as at Træ.dk – Danmarks Træportal (www.trae.dk).

Product information as from the company, Neutral selling B2B clothing (www.neutral.com).

Strategic information as from the company, Patagonia (http://eu.patagonia.com/enGB/environmentalism).

The company, Everlane has a concept called ‘Transparency Tuesday’, where they answer questions from customers using Instagram as a platform. https://www.instagram.com/everlane/

Further Reading

Jorij (2014). Product Information Management: Theory and Practice. Springer.

Wang & Hazen (2016). Consumer Product Knowledge and Intention to Purchase Remanufactured Products. International Journal of Production Economics 181 Part B, pp. 460–469.