Information on active initiatives in relation to sustainable products.
Information makes knowledge visible, accessible and transparent to actors such as users, internally within a company and collaborative partners.
- To make the information comprehensible, attractive and relevant to the user.
- To get the necessary information from sub-suppliers.
Information on generic material categories such as at Træ.dk – Danmarks Træportal (www.trae.dk).
Product information as from the company, Neutral selling B2B clothing (www.neutral.com).
Strategic information as from the company, Patagonia (http://eu.patagonia.com/enGB/environmentalism).
The company, Everlane has a concept called ‘Transparency Tuesday’, where they answer questions from customers using Instagram as a platform. https://www.instagram.com/everlane/
Jorij (2014). Product Information Management: Theory and Practice. Springer.
Wang & Hazen (2016). Consumer Product Knowledge and Intention to Purchase Remanufactured Products. International Journal of Production Economics 181 Part B, pp. 460–469.