Online shop and platform that allow customers to purphase products via their computers.
An E-shop can support product transparency and economic efficiency through fewer links, increased control and direct communication with users.
- It can be difficult for users to test and experience the product before purchase if they only meet the product online?
The designer Bruno Pieters uses the e-shop to promote the company/product transparency as his basic approach to design (http://www.honestby.com).
On a larger scale, Marks and Spencer uses their e-shop to tell about their strategic sustainability goal (http://corporate.marksandspencer.com).
Koumbis (2014). Fashion Retailing, From Managing to Merchandising. Bloomsbury
Stone (2014). The Everything Store: Jeff Bezos and the Age of Amazon. Back Bay Books.