Information

What?

Information and data that empower the user to understand and take more informed decisions in relation to active sustainability-related initiatives.

Why?

Information makes knowledge visible, accessible and transparent to actors such as internal collaborators (within the company), external partners and users.

Challenges

• To make the information comprehensible, attractive and relevant to the user.
• To get the necessary information from sub-suppliers, and to ensure its veracity.

Examples

• Leveraging Open Data to improve the access to more trustworthy and reactive services, like CityMapper or OpenActive platforms.
• Dave Hakken’s Story Hopper videos explore sustainability related topics, myths and questions.
• Strategic information as from the company Patagonia.
• Companies allowing customers to ask direct questions on online platforms, such as Everlane‘s Transparency Tuesdays.

Further Reading

Fischer et al. (2016). Sustainability Communication. In: Sustainability Science – An introduction. Springer.

Lemos (2016). The designer as the lens. In: The Pearl Diver: the designer as storyteller. DESIS.

Rose (2010). How to win campaigns: Communications for change (2nd ed.). Routledge.