What?
There are different approaches to working with the aesthetic lifetime of a product – for example
- to ensure that the intended product-lifespan is supported by the product’s aesthetic expression (1),
- to ensure that a product age without losing aesthetic value (2) or
- to ensure that intended aesthetic lifetime is aligned within a circular systems thinking (3).
Why?
The aesthetic lifetime can support product longevity. Aesthetic means can prolong product lifespan when product expression targets user and context of use and aesthetic traces of time and use can add value to a product.
Challenges
The aesthetic lifetime and aspects that define it are difficult to predict.
Examples
Classic and simple aesthetics less influenced by fast changing trends. See e.g. the company Armoire Officielle.
Aesthetic ‘richness’ that allows the user to ‘read’ and discover a product over time, e.g. through applying craft and couture techniques.
Working consciously with patina as an aesthetic value, that only increases over time. See for example full-grain leather and furniture.
Further Reading
- Clark (2008). SLOW + FASHION—an Oxymoron—or a Promise for the Future …? Fashion Theory 12, pp. 427–446.
- Niinimäki (ed.) (2013). Sustainable Fashion: new approaches. Aalto University, Helsinki.
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