Production of product only takes place after a user has placed an order. The concept is also called Manufacturing on Demand (MoD) and Demand-driven Manufacturing (DdM).
An alternative approach to Production on Demand is using crowdfunding platforms to ensure a customer demand before initiating production
Less over-production can reduce overall resource wastage.
- The user may find it difficult to understand the product if it is not physically available.
- Users must be patient due to increased time between purchase and possession for user.
- The Danish Company, EE12 produces garments to order and have minimal stock.
- The British company, Unmade produces on demand knitwear.
- Small scale cultural initiatives and media productions such as publications and podcasts that have been funded on Kickstarter and Indigogo. See for example the podcast, 99% Invisible.
Smith & Smith (2013). Demand Driven Performance. McGraw-Hill Education.
Walter, Kartsounis & Carosio (2009). Transforming clothing production into a demand-driven, knowledge-based, high-tech industry: The leapfrog paradigm. Springer London.