What?
Re-use of products through rental services such as subscription services and leasing. Rental services as a concept is part of the sharing economy societal paradigm.
Why?
Rental service models can minimise use of resources by potentially extending the product lifespan.
Challenges
- Products should be designed for extensive use, which can be a design challenge.
- Users may not want to pay for used products.
Examples
Rental services can offer complete solutions, like the sub-scription based baby clothing company Vigga (www.vigga.us).
Rental services may provide single items such as designer bags from rentabag.dk (www.rentabag.dk).
Belgian company Mud Jeans leases jeans made of organic and recycled cotton for a monthly fee (www.mudjeans.eu).
Further Reading
Fletcher & Grose (2012). Fashion & Sustainability: Design for Change. Laurence King Publishing, London.
Petersen & Riisberg (in press). Cultivating User-ship? Developing a circular system for the acquisition and use of baby clothing. Fashion Practice.
Schor & Fitzmaurice (2015). Collaborating and connecting: the emergence of the sharing economy. In: Reisch & Thøgersen (eds.). Handbook of Research on Sustainable Consumption, Edward Elgar Publishing, pp. 410-425.
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